Regulation A+ Offering: Hype or Reality?

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Regulation A+, a relatively new fundraising mechanism, has attracted significant attention from both investors and businesses. Proponents laud its potential to empower access to capital for small businesses, while critics raise questions about its feasibility.

The promise of Regulation A+ lies in its ability to harness the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can offer businesses with an alternative to traditional financing sources and foster economic development. However, the complexity associated with navigating the regulatory landscape and the risk of fraud remain crucial concerns.

As the Regulation A+ ecosystem evolves, it will be essential to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full potential.

Regulation A Plus | MOFO

MOFO's legal professionals is highly knowledgeable about Regulation A+, a mechanism under the Federal securities laws that allows companies to raise capital from the general public. Utilizing this framework, businesses can attain funding for growth while complying with legal frameworks. Our lawyers assist companies through every step of the Regulation A+ process, ensuring a successful and legally sound offering.

Concisely explain Title IV Regulation A+ for Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Businesses can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a detailed platform that guides companies through the entire Regulation A+ process, from application to investor relations.

Considering you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a invaluable asset.

The Latest Reg A+ Opportunity: What Is A Reg - We Hold All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful mechanism that allows companies to raise capital from the public. Whether an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect solution. Our team is dedicated to providing clear, concise guidance throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized solutions tailored to your specific goals. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Utilize our expert knowledge and experience in navigating the regulatory landscape.
Maximize your chances of a successful capital raise.

What Startups Need to Know About Regulation A+

Launching a startup is an exciting journey filled with disruption. But amidst the hustle and bustle of building your dream, navigating the complex world of regulations can feel daunting. The crucial piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers an efficient path to raising funds, potentially unlocking significant growth opportunities.

Key benefits of Regulation A+ include expanded investor access, increased capital raising capabilities, and a more transparent fundraising process. Startups considering this option should meticulously analyze the specific requirements and considerations.
Engaging with experts from experienced legal and financial professionals is strongly advised to ensure a smooth compliance process. Regulation A+ can be a powerful tool for startups seeking to expand their reach, but it's essential to approach it with a clear understanding of the framework and its potential impact.

Enables Equity Crowdfunding

Regulation A+, also known as Reg A+, functions as a powerful avenue for businesses aiming to raise capital through equity crowdfunding. It offers a streamlined pathway for companies to sell and their securities to the public, such as retail investors. Under Reg A+, companies can raise up to $50 million in a year, granting them with access to a wider pool of capital than traditionally accessible via private offerings.

The procedure for Reg A+ equity crowdfunding involves several key phases. First, companies must prepare and file a detailed offering statement with the Securities and Exchange Commission (SEC). This submission provides investors with comprehensive information about the company, its business plan, and the risks associated with the investment.

After the SEC has reviewed and approved the offering statement, companies can launch their securities to investors through various platforms. This can include online platforms dedicated to equity crowdfunding, as well as traditional marketing strategies.

{Ultimately, Regulation A+ provides a effective avenue for businesses to raise resources through the power of the crowd. By making it more accessible for companies to tap into broader capital sources, Reg A+ has the potential to stimulate innovation.

Regulation A+ Capital

FundAthena is a platform leveraging the power of Regulation A+, offering investors the opportunity to invest in promising businesses. This alternative funding mechanism allows companies to raise substantial capital from a wider range of sources, while providing investors with exposure to high-growth ventures. FundAthena's skilled team manages the entire Regulation A+ process, ensuring a seamless experience for both businesses and their backers.

Blank-check Frontier Stock Securities

Venture into the burgeoning realm of Special Purpose Acquisition Colonial Stock Entities, where history meets contemporary finance. These unique assets grant investors access to a diverse portfolio of historically significant establishments. Each holding represents a stake in the potentialexpansion of these enticing ventures. Pursue this exclusive opportunity to contribute to the evolution of our collective past.

We Found A Reg

Finally, after seasons of tireless hunting, our team has made a breakthrough! We've excavated a rare registration. It's in pristine condition, and we believe it could hold the key to understanding long-lost secrets. This is a moment of jubilation for our entire team.

Preliminary| studies are already underway, and we're eager to disseminate more details soon.

Unlocking Capital - Title IV Reg A+

Delve into the exciting world of Reg A+ Crowdfunding with our insightful infographic. Discover how this powerful financial tool can empower your venture to reach new heights . Explore the key advantages of Title IV Reg A+ and understand its impact on the modern financial landscape .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to effectively leverage this unique funding opportunity to fuel your growth . Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Dive deeper into the world of Title IV Reg A+ today!

Regulation A+ - Securex Filings LLC

Securex Filings LLC presents itself as a leading provider for businesses seeking to tap into the advantages of Regulation A+ offerings. With extensive knowledge in securities law and an intricacies of capital raising, Securex Filings LLC offers a comprehensive range of services designed to simplify the Regulation A+ journey . From early consultations to completion , their dedicated team supports companies through every step of compliance .

The company aim to supporting businesses in navigating the complexities of Regulation A+.
Companies take advantage of Securex Filings LLC's expertise to elevate their chances of a successful Reg A+ offering.

Explore Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

A Fundrise Reg A Investment

Fundrise has recently launched its newest Reg A offering. This type of funding round allows individuals to purchase shares of Fundrise's collection of income-generating assets. The offering is scheduled to close and presents a chance to diversify for investors seeking exposure to the real estate industry. Fundrise has demonstrated consistent performance with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering should visit the company's website. There, they can find details about the offering specifics. Before making any investment decisions, it is always important to conduct thorough research and discuss your options.

SEC

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Transform Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers startups a unique and dynamic platform to acquire the funding they need for growth and expansion. Leveraging the power of the crowdfunding, CrowdExpert connects projects with investors who are passionate about innovation. By offering shares of equity in exchange for investments, businesses can unlock a abundance of capital from a diverse pool of people. This method of funding not only provides monetary support but also fosters visibility for the project, building a strong foundation for future growth.

Benefit from a streamlined and transparent platform
Connect with a wider audience of potential investors
Propel your expansion through targeted funding

Testing the Waters

Before jumping headfirst into any new venture, it's wise to test the waters first. This entails thoughtfully observing the current situation. By gathering data, you can gauge the potential success of your endeavor. It's a prudent approach that can help you reduce pitfalls.

Mass Crowdfunding

The concept of crowdfunding is no longer a niche practice. It's shifted into a powerful tool that allows individuals and organizations to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for innovative projects, enabling them to bring their dreams to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a popular way to fund everything from artistic endeavors to social causes.

Sites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of online communities has further amplified the reach of crowdfunding campaigns, allowing them to gain momentum quickly.
Inspiring examples abound in the world of crowdfunding, demonstrating its ability to fund groundbreaking projects.

As crowdfunding continues to expand, it's clear that this disruptive model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Leveraging Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue for companies pursuing capital. This framework allows public companies to raise substantial sums of capital through a streamlined methodology.

Individuals are drawn to Regulation A+ offerings due because of the opportunity for considerable returns. Additionally, Regulation A+ provides entities with a avenue to attain a broader network.

A successful Regulation A+ fundraising campaign depends on several key elements. These include a strong business plan, a transparent communication process, and a dedicated team.

Ultimately, Regulation A+ offers a viable pathway for enterprises to raise capital.

SEC EquityNet

EquityNet provides resources to encourage emerging companies. Razoo Through its digital network, EquityNet links individuals who invest with viable new businesses. The portal features a variety of resources to facilitate the investment process, among other things due diligence information, venture capitalist screening, and deal management. EquityNet acts an important role in the arena of startup financing.

Regulation A-Plus Offerings

Companies looking to raise capital may evaluate Regulation A+ deals as a less stringent alternative to traditional Initial Public Offerings. This structure allows companies to secure up to $75 million from the public in a manner that streamlines the fundraising process. Meeting regulatory requirements remains crucial, however, as companies must adhere to stringent disclosure standards and filing procedures. Successful Reg A+ offerings can provide companies with valuable resources to support growth and expansion.

Pros of Regulation A+ include its relatively easy process, less spending, and the ability to tap into a larger investor base.
Considerations to be aware of include the ongoing reporting obligations and the need for thorough legal advice throughout the process.

Navigating Regulation in Crowdfunding

The terrain of crowdfunding is experiencing significant evolution, presenting both opportunities and obstacles. Legal frameworks play a crucial role in shaping this shifting {environment|. This necessitates a comprehensive knowledge of the current guidelines governing crowdfunding businesses.

Government agencies worldwide are continuously striving to create specific regulations that foster responsible and transparent crowdfunding activities. These laws aim to safeguard both investors and project creators while ensuring a equitable playing field for all {stakeholders|.

Compliance is crucial for crowdfunding entities to operate consistently. Failure to adhere with applicable laws can lead significant consequences. As a result, it is paramount for crowdfunding players to remain updated of the latest policy updates. , understanding and complying with regulations is integral for the sustainable success and resilience of the crowdfunding sector.

Providing Requirements

When controlling services, it's essential to establish clear and comprehensive requirements. These rules aim to validate that offerings meet predetermined levels of quality, security, and conformance with relevant laws and standards. Organizations seeking to present their offerings must meet these expectations to function within the structure of legal and ethical limitations.

Example, offerings in the healthcare industry are subject to stringent rules regarding patient confidentiality and data defense.

Likewise, financial offerings must adhere to strict adherence norms to prevent deception and protect investors.

Supervision A+ Investopedia

Understanding governance is vital for investors. Investopedia's comprehensive guide on regulation provides clarity into the nuances of financial systems. From assets to banking, Investopedia's definitions clarify key terms related to regulatory frameworks. Whether you are a novice or an experienced analyst, Investopedia's A+ regulation content deepens your understanding in this evolving field.

Supervising A+ Companies

The realm of A+ companies is constantly evolving, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the leading position of innovation, pushing the boundaries of what's possible. However, their success can also generate complex implications that require careful scrutiny. Regulators must aim to cultivate a regulatory environment that is both supportive of innovation while also guaranteeing sound business practices.

This balancing act requires a nuanced approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader economy.

There are several key areas where regulation of A+ companies must be carefully considered. These include:

* Data privacy and security:

A+ companies often collect and process vast amounts of insights, raising concerns about the protection of personal information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on intelligent technologies, it is vital to ensure that these algorithms are transparent and held accountable for their decisions.

* Competition and market dominance:

The success of A+ companies can sometimes lead to concerns about oligopoly, which could negatively impact consumer well-being.

Tackling these challenges requires a collective effort involving regulators, A+ companies, researchers, and the citizens. Through open dialogue, it is possible to develop regulatory frameworks that promote both innovation and the flourishing of society.

Regulation A+ Summary

Regulations ensure a level playing field throughout industries by setting guidelines. A+ summaries frequently highlight key aspects of these regulations, presenting a concise summary for stakeholders. These summaries are essential for understanding compliance requirements and comprehending the details of regulatory frameworks.

Advantages of regulation A+ summaries comprise:
Improved understanding of regulatory requirements
Streamlined compliance processes
Lowered risk exposure

Regulation for Real Estate Transactions

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

The Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and persistence, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

Our team believe that this listing will provide greater visibility to our investors and future stakeholders, while also allowing us to secure the capital necessary to drive our next phase of expansion. We are optimistic about the future and are eager to share our success with all of you.

Empowers Reg A+ raises on the platform

FundersClub, a well-established online equity crowdfunding platform, has announced a new feature that supports companies to execute Reg A+ raises directly on its portal. This move expands FundersClub's offerings, giving entrepreneurs potential to a wider pool of investors. With Reg A+, companies can attract up to $75 million from the general public. FundersClub's user-friendly platform streamlines the fundraising process for companies, making it convenient than ever before to access the power of crowdfunding.

Securities Regulation: What is Reg A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Tackling an IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple agencies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with transparency requirements, undergoing audit processes, and adhering to market stability principles. Failure to do so can result in significant penalties, legal action, and damage to the company's reputation.

Companies planning an IPO must engage with regulatory advisors to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, examining financial statements and other materials.
Companies must reveal material information to potential investors to ensure transparency and safeguard investor interests.

Companies Utilizing Reg A+

Reg A+ offerings present a unique avenue for companies to raise capital in the public markets. By leveraging this regulation, companies can attract investments from a wider pool of individuals. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are commonly used by companies in various markets, particularly those seeking to fuel growth.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Guidelines A+ Rules

The implementation of Regulation A+ standards has significant importance in promoting fairness within the financial markets. They serve to standards of responsible conduct by companies involved in raising capital. Compliance with Regulation A+ rules is essential for investors to safeguard their investments.

A comprehensive understanding of Regulation A+ provisions facilitates both issuers and investors to navigate the regulatory landscape in the capital markets.

Additionally, Regulation A+ offers a transparent process for companies can raise funds while protecting the integrity of the markets.

SlideShare framework a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, modified Reg A+ as a streamlined process for smaller companies to raise capital. This tier 2 fundraising under Reg A+ allows companies to promote their securities offerings through various channels, including SlideShare, to secure potential investors. SlideShare's website can be a valuable tool for companies seeking to comply with the disclosure obligations of Reg A+ Tier 2 by providing a accessible space to communicate their financial information and business plan with a wider audience.

Remember: SlideShare's community guidelines should be carefully reviewed to ensure compliance with securities laws and regulations.

Controlling a Text Effectively

When dealing with text, governance becomes essential for reaching desired effects. This system involves defining clear guidelines to guarantee uniformity and accuracy.

Controls for text can address a diverse variety of aspects, including presentation, language, and subject. By applying these standards, we can optimize the clarity of text and prevent misinterpretations.

Appropriate text regulation enhances to concise messaging.
Regulations foster reliability in written material.
Consistent text boosts the general quality of any document.

Governance a+ Offering

A compliant a+ offering entails a meticulous understanding of the shifting regulatory terrain. This involves assessing relevant regulations and implementing robust mechanisms to ensure adherence. A effective a+ offering should also facilitate disclosure and strengthen trust with stakeholders.

Key considerations when formulating a regulation a+ offering include: risk management, data security, consumer protection

Governance A Plus Benefit

When it comes to policies, a "plus" often signifies a beneficial impact. A regulatory framework that's well-designed and efficiently implemented can enhance security. It can also promote progress by providing a predictable environment for businesses to succeed. This, in turn, can lead to industrial growth and a higher level of living. Ultimately, "regulation a plus" manifests into a stronger society for all.

Capital Raising Regulation

When a business is seeking to raise capital, they have several alternatives available. Two common techniques are Regulation A and Regulation D. Regulation A is a category of securities offering that allows companies to raise up to $20 million from the public, while Regulation D is used for private placements, allowing companies to sell securities to a limited number of acquirers.

Regulation Aprovides greater public exposure, but it also involves more strict guidelines.
{Regulation D|Reg D|concentrates on private placements, making it a good option for companies seeking less public observation.

Ultimately, the best process will depend on the company's specific circumstances and its goals.

The FRB's Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Privacy Officer

A DPO is a function responsible for overseeing an organization's compliance with data protection regulations. This important expert works to implement policies that preserve personal information. They also {act as arepresentative between the organization and authorities, providing guidance on privacy matters.

U.S. Securities and Exchange Commission Approves New “Reg A+” Rules for Crowdfunding

In a major move to boost the crowdfunding market, the Securities and Exchange Commission|U.S. Securities and Exchange Commission has adopted new rules for “Reg A+”. This administrative framework is designed to facilitate companies to raise investment from a broader pool of investors.

Reg A+, formerly known as Regulation A, previously allows companies to offer their securities to the public excluding the conventional IPO process.
The new rules modify current regulations, granting companies with more freedom in how they raise capital.
Such developments are expected to {have apositive impact on the crowdfunding landscape, making it for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When seeking capital for a new business venture, entrepreneurs often confront the complexities of securities law. Two common avenues for funding these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as mini-IPO , enables companies to raise considerable amounts of capital from the general public. In contrast, Regulation D is primarily designed for private placements where investments are made by a limited number of accredited investors.

Rule 506 of Regulation D further categorizes private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, grants more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, assuming they conduct due diligence to verify investor authenticity.

Choosing between Regulation A+ and Regulation D involves diligently considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall aspirations of the business.

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REGULATION A+ OFFERING: HYPE OR REALITY?

Regulation A+ Offering: Hype or Reality?